BIG W collaborates with Facebook Messenger to launch The Bighead Bilby! a bespoke, colorful story where physical craftsmanship and digital animation come together for a personalized mini-movie experience.

Designed and produced by M&C Saatchi Sydney, and a unique experience for the retailer, The Bighead Bilby! has been designed to stimulate children’s imaginations during these school holidays and is freely accessible from June 26 on Facebook Messenger.

Families simply create a selection of animals using arts and crafts like Play-Doh, upload their photos to the Messenger platform, where their characters then come to life with lead roles in the game. digital storybook.

Avish Gordhan, Executive Creative Director of M&C Saatchi, said: “We had a lot of fun creating an exciting world for The Bighead Bilby!, and work with Facebook to make this digital adventure a reality.

“The kids will love it. They can see their handcrafted characters come to life in their own film as they travel through diverse Australian landscapes and learn about some of this country’s favorite native animals. I can’t wait to see all of those directorial debuts.

Claire West, head of marketing, branding and strategy at BIG W, said: “From printables to scavenger hunts, and rap books to readings, we love to help parents and caregivers with fun ways to reconnect with their children during their school holidays.

“The Big Head Bilby!” It’s not just a fun activity to do together, it’s also a great story about accepting the differences we meet in the world around us.

The Bighead Bilby! accessible on Facebook Messenger from June 26