Mark Zuckerberg said that Facebook’s newsletter platform, Bulletin, is the “first time” the company has “built a project that caters directly to journalists and individual writers.”

“More and more freelance writers are finding ways to use their voice and make money in other ways, similar to the ones we are presenting here,” Zuckerberg said in a live Facebook audio room. as he announced the launch of the platform. “We are trying to raise them.

The newsletter platform, which competes with Substack, launched on Tuesday with a stable of writers that includes Malcolm Gladwell, Tan France, Jessica Yellin, Jane Wells, Erin Andrews and Dorie Greenspan. Newsletter editors will own all of their content and email subscriber lists, and Facebook will not take any discounts on their subscription revenue, which is processed through Facebook Pay.

Users do not need to be logged in to Facebook to read the free newsletters, which can be found on the posting pages of individual authors, but the content will also appear on readers’ feeds if they are using Facebook. .

Zuckerberg touted the “multimedia” aspect of Bulletin, noting that writers’ newsletters are eligible for distribution on Facebook News and that creators will have access to Facebook’s audio offerings, including podcasts and Live Audio, for complete their writing.

“We think this concept of portability is extremely important to the creator economy,” Zuckerberg said, noting that writers could easily move their newsletter and switch to another platform. “[There] must be a way for writers to earn a sustainable living in the long run. “