Facebook is losing its grip as the “Top 10” app in the US
Facebook, owned by Meta, is struggling to maintain its position among the top 10 apps in the US App Store this year, according to a new report.
According to an analysis of iPhone App Store data, as younger consumers turn to new social media experiences like TikTok and now BeReal, the tech giant’s app has lost ground in the top rankings of the iPhone. ‘App Store, reports TechCrunch.
According to the report, last year, Facebook only dropped out of the Top 10 Free iPhone Apps in the United States seven times. But in 2022, that number has already jumped to 97 — an indication that Facebook could be losing ground as new apps push their way up the App Store’s top rankings.
For a more direct comparison, Facebook’s app only dropped out of the App Store Top 10 apps six times in the first half of 2021. In the first half of 2022, however, it dropped out of this group 59 times in total, per data provided to TechCrunch by app intelligence firm Sensor Tower.
It even stayed outside the Top 10 once for 37 consecutive days in 2022, the firm noted, compared to just two consecutive days in 2021.
Additional analysis provided by another App Store data provider, data.ai, formerly App Annie, also supported this conclusion – although it found that the app only dropped out of the Top 10 on iPhone in United States only 4 times in 2021, compared to 110 days in 2022 so far.
He revealed that Facebook’s shipping times this year were mostly concentrated in April, May and June. April was Facebook’s worst month so far, as the app’s ranking fell into the 30s on April 18, then hit No. 44 on April 21.
Notably, this was around the time BeReal was climbing the top App Store charts, entering the Top 5.
Currently, BeReal is the #1 non-gaming app on the US App Store.