Facebook is trying to contextualize ads in a new digital information experience / world
There has been a lot of controversy surrounding Facebook ads lately. People are starting to be wary of these ads due to a wide range of situations where crooks may have taken advantage of Facebook’s ad system to try to deceive people.
A really relevant example of this can be seen in the 2016 US presidential election, as Russian agencies used Facebook ads to influence the electoral process, which Facebook really can’t make happen on a regular basis due to the fact that it’s the sort of thing that could potentially end up undermining what little trust people currently have in the platform.
All that being said and now out of the way, it’s important to note that Facebook has tried adding more contextual information to its ads since this happened, and recently the social media platform has made a big change. This change would allow users to get a lot of information about which page or company might have posted a certain ad, which would help users determine whether or not the ad is from a legitimate source.
Facebook is testing a drop-down info bar below the ads
It summarizes the key information about the ads associated with the Facebook page pic.twitter.com/9RBECxmhjZ
– Matt Navarra (@MattNavarra) September 27, 2021
This experience, according to Matt Navarre, which Facebook is leading is to add an information panel under all advertisements. Users can scroll horizontally this panel to get any information they want regarding the origin of the ad in question, and all of this information can be used to better understand how users may have been targeted to receive that ad first. place. also.
One thing that could negatively impact the platform is that small businesses might find that their ads aren’t as successful as all things have been considered and taken into account. After all, if users can see how many likes a business has under their ad, they might assume that businesses with below average likes and followers are somehow involved in a scam campaign. Many users would know how to tell if a business is fake beyond the number of subscribers, but most wouldn’t know how to analyze genuine business scammers any other way.
Regardless of that, Facebook’s new information panel is definitely a step in the right direction. Users need a lot more information about these types of things so that they can use them to their advantage. Facebook is in desperate need of restoring confidence in its advertising platform, as both users and advertisers begin to lose confidence in it. This can cause widespread problems for Facebook in terms of revenue down the line.
Photo: Rafael Henrique / SOPA Images / LightRocket via Getty Images
Read more: TikTok on the rise among social media platforms, now home to 1 billion users