Facebook will fold Messenger into the main app
An internal Facebook memo, leaked to the press, confirmed that Facebook would replicate the Messenger experience into the main Facebook app.
The company reportedly plans to “transform” the Facebook app and take inspiration from TikTok due to falling demand. It is believed that Facebook will soon start recommending posts from a range of people and places, rather than only showing users content from people they follow, in a bid to drive more engagement and increase the waiting time on the platform.
Messenger will also close as a standalone app, and basic functionality will once again be integrated into Facebook. Messenger messages could also be available through WhatsApp and Instagram.
Facebook reportedly intends to combine Recommended Posts with Reels. Speaking of the changes, a company executive said: “The risk for us is that we dismiss this as not being valuable to people as a form of social communication and connection and fail to scale. .”
It is believed that the new Facebook will be more of a visual and video experience with more prompts to direct friends to a message. Ultimately, the company made it clear that it was concerned about the rise of TikTok and its impact on Facebook engagement.
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