Iceland Tourism publishes a hilarious ad with the reference “Metaverse” and Zuckerberg responds; To concern
Metaverse is a relatively new concept that contains the inclusion of living beings in a virtual and interactive universe that exists on the internet and is accessible through virtual and augmented reality. The term recently gained popularity when Facebook announced its commitment to the development of the Metaverse and changed its name to Meta. However, the concept has met with mixed reactions over time and some people even scoffed at it.
Most recently, Iceland Tourism posted a video on their official social media. Apparently, this video pokes fun at Mark Zuckerberg and his company’s vision of developing the metaverse, as the commercial actor invites viewers to the “Icelandverse”. The term was created from ‘Metaverse’. The actor was dressed as Zuckerberg and was called “Zack Mosbergsson”, who is the visionary director of the Icelandverse in advertising.
See how Icelandic tourism advertising pokes fun at the metaverse
“Today I want to talk about a revolutionary approach on how to connect our world without being super weird. Some said it’s not possible, some said it’s out of reach, to them we let’s say it’s already there, ”the actor said in the commercial.
“And what do we call this not-so-new chapter of human connectivity, the Islandverse: enhanced real reality without ridiculous headsets. In our open-world experience, everything is real,” the actor added. It’s pretty clear that the ad was created as a fun take on the Metaverse, as it boldly used terms similar to what is used to describe the Metaverse.
So far, the video has garnered more than 922,500 views on Facebook and has elicited more than 6,800 reactions. Interestingly, Mark Zuckerberg commented on the video, saying: “Amazing. I have to take a trip to Iceland soon. Glad you are wearing sunscreen too.”
To this Iceland Tourism replied “Oh, hi Mark! You are always welcome, Icelandverse is open 24/7!”
While the ad is designed to promote tourism on the island, it focuses too much on the downsides of the metaverse, which is said to be the next big breakthrough in wireless connectivity technology. Nonetheless, the joke is appreciated by social media users.