Meta earlier in the year, January, released new simplified privacy features, but was limited to a few users to seek feedback and also clear up doubts about the new policy.
Today (May 26), the Mark Zuckerberg-owned company announced that it will officially roll them out to all app users — Facebook, Instagram and Messenger — worldwide.
It should be noted that unlike WhatsApp‘s revised terms and conditions (announced in January 2021), Meta does not seek any new rights to users’ private information exchanged on the Instagram, Facebook and Messenger apps.
The company says the new policy makes privacy features easily accessible and offers more transparent and detailed information.
The new Privacy Center will have four modules: Security, Sharing, Collection, Use, and Ads. Each module will clearly explain how and what information is tracked and accessed by Meta. Some of the key information tracked by apps includes users’ phone numbers, other people’s phone numbers stored in the contact list, profile names, profile pictures, status messages (including last time a user was online), financial transactions, application logs diagnostic data, location, device ID, etc.
The company reiterates that it uses the aforementioned private data to improve user experience, such as personalized services such as recommended content, targeted advertisements and suggested connections on its social media applications.
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