Meta wants to track people’s facial expressions in the metaverse
Meta Platforms Inc. wants to monitor people’s facial expressions, eye movements and body poses, as well as create “virtual stores” that sell ad-sponsored digital products in a bid to monetize the metaverse, dozens of companies suggest. recently filed patents.
The company that started as Facebook and recently renamed Meta recently filed hundreds of patents with the US Patent and Trademark Office. These filings shed light on the company’s plans for the new frontier of the Internet.
The patents, which were first reported by the Financial Times, indicate that Meta wants to use biometric data to create a more realistic digital avatar using virtual reality or augmented reality.
Meta also plans to collect user data so it can personalize specific advertising content as they immerse themselves in the metaverse, the patent filings suggest.
A patent filing shows a sketch of a “wearable magnetic sensor system” that the user places around their torso for “body pose tracking.”
Another patent can detect a user’s facial expressions through a headset. The system would then calculate the phrases and “adapt the media content” based on its findings.
The company essentially follows the same business model that has resulted in tens of billions of dollars in profits through its social network.
Meta has also filed a patent for a headset equipped with cameras and sensors that ensure the user sees brighter graphics depending on where they are looking.
The company is also said to be developing an “avatar personalization engine” capable of creating three-dimensional avatars from a user’s photos.
“For us, the business model in the Metaverse is all about commerce,” Nick Clegg, Meta’s global business manager, told FT.
“Clearly ads play a role in this.”
Some of the patents look like they came from a sci-fi movie. In December, Meta was granted a patent for the “Mechanical Eyeball 100”, which would be a “robotic eye designed to look like a [human] eye.”
The eye is designed to “mate” with an animatronic robot head in an effort to make the eye “appear authentic to an observer,” according to Insider, which first reported on the patent filing.
Meta CEO Mark Zuckerberg said his company plans to invest $10 billion a year over the next decade to develop metaverse technology.
The race for metaverse supremacy has sparked a clash between tech titans, with Apple and Microsoft also indicating they plan to spend huge sums to grab a slice of the market.
Meta’s push to collect more data could spark a backlash, especially in light of claims the company ignored the advice of its own engineers and bombarded Facebook and Instagram users with a targeted content known to be harmful.
Shares of Meta rose more than 1.2% in the first hour of trading on Wall Street on Wednesday.