NC Dealer Calls Black Customer “Bon Quisha” on Facebook
The Facebook page of a North Carolina car dealership was inundated with comments after calling a black woman a “Bon Quisha” in an article praising her for buying her first car.
The woman’s name is Trinity Bethune.
“I don’t know if this is a ‘joke’ or something, but my name is definitely Trinity Bethune,” she said in a comment on the since deleted post. “I am very offended by this post, it is almost a racial insult. If I am not addressed by MY name, please do not address me at all.
Lumberton Honda, who is accused of making the post, did not immediately respond to Facebook posts and McClatchy News emails on Friday.
The message appears to have been published on Thursday. It shows Bethune standing in front of a white Toyota outside the dealership with the caption “Congratulations to Bon Quisha on his 2016 Toyota Camry”.
Bethune’s brother Tyrone Jacob shared a screenshot of the post on his personal Facebook page before it was deleted. He called it “completely intentional, disgusting, unfair”.
“It wasn’t a mistake. With the exception of the letter “N,” his name is spelled using the first row of the keyboard, ”Jacob said. “Typing Bon Quisha takes effort and intention. I am outraged that she was publicly humiliated without a public / private apology.
Bethune also posted an article about the incident on her Facebook just before 8 a.m. EST on Friday, saying she didn’t think the dealer’s actions were an “honest mistake.”
“It was supposed to be a ‘joke’ I guess,” she said. “I am very offended. If you know what a ‘Good Quisha’ is, so will you. As a black woman, I carry myself in a way that I don’t have to be stereotypical. It’s a public humiliation and at LEAST I deserve an apology. “
Urban Dictionary defines “Bonquisha” as a “talkative white boy who acts like a black woman like a joke”. It is also considered a derogatory term which stereotypes black people.
Hundreds of people have since commented on Lumberton Honda’s Facebook page demanding an apology or a boycott. An advertisement for the new APR rates posted on the dealership page around 11 a.m. EST on Friday garnered more than 500 comments.
“You might want to apologize for the blatant racism and disrespect before you publish an article about another car… one person said.
“Seriously, is this the first thing you post ??? Another commented. “How about a public statement about how you all got it wrong instead of blocking more cars ??? “
An older July 17 post congratulating a couple on their new car has over 500 comments – mostly from people wondering why the dealership was able to spell their names correctly.
“So apparently it’s easy to type proper names if your clients are white,” someone said.