Sun Valley scene: Elon Musk’s watch begins, Mark Zuckerberg lays low
SUN VALLEY, Idaho — The Elon Musk watch is on.
The first full day of Allen & Co.’s exclusive conference and retreat for the wealthy and well-connected wrapped up Wednesday at the luxury Sun Valley resort. Even among the assembled 1%-ers, the maverick leader of Tesla and SpaceX was expected to arrive, set to make an appearance at the annual meeting of C-suite moguls and titans.
After Tuesday’s heavy arrivals and a solo morning, in which Verizon chief Hans Vestberg went for a run around the station at 6 a.m., the agenda kicked off with a breakfast in organized outdoor space for business, media and tech moguls and their guests in a shaded area behind the lodge.
After the caterer, the day was filled with private meetings and well-guarded guest speaker sessions, which usually focus on heady topics of global economic and public policy. The lineup is planned by Allen & Co. for the several hundred executives attending the invitation-only event, including Meta’s Mark Zuckerberg (who has yet to be spotted by the press, but Variety confirmed he is on the property) and his soon to be departing No. 2 Sheryl Sandberg. There’s also the head of Warner Bros. Discovery David Zaslav, chairman of Fox Corp. Rupert Murdoch (a last-minute attendee who lays low at the event while his future ex-wife Jerry Hall is also said to be present), Shari Redstone, president of Paramount Global, journalists Anderson Cooper and Tom Brokaw, Brian Grazer d ‘Imagine Entertainment, Jeff Shell, CEO of NBCUniversal, Kareem Daniel, Director of Disney Media and Entertainment Distribution, Chris Silbermann, Leader of ICM Partners, and many more.
As of Wednesday afternoon, Musk had not yet arrived at Sun Valley Lodge. Sources say Variety that the maverick executive, who could take over Twitter one of these days, should still land in the village-style hill station of Apline before the end of the week.
As moguls were busy congregating over the fate of the media world, a few took time to wave to the cameras, with Redstone announcing she was reconsidering her outfit amid Idaho’s ever-changing weather (the cold fronts are replaced by punishing sun and humidity throughout the day), Sandberg braving his first public contact with the press since entering quietly on Tuesday, and Cooper stopping to say hello to other reporters at the cafe Kondetorei.
Throughout the resort’s ‘village’ area, young staff members wearing Allen & Co. shirts walked hand-in-hand with attendees’ children seeking entertainment in the sun during the ‘summer camp’ event. summer for billionaires,” before reuniting with their parents later that day.
This year marked the second in which the Sun Valley conference was held during the pandemic, with 2020 having been scrapped entirely due to COVID. Among the changes to the schedule this year due to COVID were the elimination of a rafting trip that would have required participants to commute together, and the introduction of a longer start time. late to accommodate the shift from indoor to outdoor dining, allowing people with open-air meals to take place in the hot sun rather than cold, dark mornings, according to sources on the ground.
On Thursday, attendees will emerge from their swanky lodgings, pull out their windbreakers and baseball caps to start all over again.
(Photo: Disney’s Kareem Daniel at the Allen & Co. 2022 conference)