This Zuckerberg talks about K-pop, NFT and chimaek
Randi Zuckerberg, born in 1982, studied psychology at Harvard University and worked in a marketing firm before joining her brother, Mark, at Facebook in 2004.
As Chief Marketing Officer, she played a pivotal role in making Facebook the tech giant it is today. Zuckerberg left the company to pursue his own business aspirations, some of which had to do with Korea.
As the non-executive director and strategic advisor of Kosdaq-listed isMedia, she plans to create a non-fungible token (NFT) platform for K-pop content, where fans can own digital originals of photos or of celebrity videos.
An NTF is proof of ownership of digital assets based on the blockchain.
isMedia and Hyundai Asset Management will form a Special Purpose Vehicle (SPV) to develop and invest in projects related to Metaverse and NFT.
Zuckerberg’s interest in creating an NFT platform specifically for K-pop stems from his knowledge of Korean culture.
“I was happy to be in a country that loves karaoke as much as I do,” Zuckerberg said. “I was clearly born in the wrong country.”
When asked if there was anything she enjoys doing when she visits Korea, Zuckerberg immediately replied that she should always “eat bingsu, and if I have to pick a second thing, we’ll have delicious fried chicken and beer. Bingsu is a frozen dessert. His favorite K-pop groups are Blackpink and BTS. In signing her book “Pick Three”, Zuckerberg wrote that she would choose bingsu, NFT and BTS as her “three choices” for the day – one of the daily practices she recommends in the book is to do three choices each day.
This is Zuckerberg’s fourth visit to Korea. Her memories of previous visits, including the 2017 Startup Festival in Korea, are posted on her Instagram Story Highlights, with Korea being the only country to have its own section on the social media page.
“K-content is one of the most valuable types of music and entertainment around, and [Korea’s] interest in technology is also very high, ”said Zuckerberg. “A lot of my knowledge is in consumer tech, social media and marketing, and I think it’s a great partnership. ”
Not being afraid to dive into new areas of technology is one of Zuckerberg’s strengths. When people Google what an NFT is, she went ahead and created an NFT on her own. While taking a photo for the newspaper, she even made a comment about turning the photo into NFT.
“This is the future of digital property,” Zuckerberg said. “In the future, we are all going to own both virtual and physical things. ”
Zuckerberg met with JoongAng Ilbo at isMedia’s office in Anyang, Gyeonggi on Tuesday to talk about his future plans and work ethic.
The following are edited excerpts from the interview.
Q. Can you tell us about some projects on the NFT side?
A. There are a lot of different things that we are looking at. NFTs are exciting, but I think we need to focus on how to make it easier for people to get NFTs. People may be happy to own something from their favorite band, but they may not know how to buy crypto, how to buy an NFT, or where they live. You have to invest in the whole ecosystem to make it work, thinking about payment methods, blockchain and everything in order to make it accessible to more people. We’re really casting a big net on all the interesting companies and entrepreneurs that are in the space where live entertainment meets technology.
How does it feel to be a that of Mark Zuckerberg sister?
I think working alongside my brother has been an incredible opportunity. He’s such a great leader, and it really allowed me to see the value of technology and how it can change people’s lives.
You must be tired of hearing questions about your brother.
I’m lucky we have such a great relationship, but I think there are a lot of women in the world who are judged by the men in their lives on what their husbands do or what their brother does. I am very proud of my brother, but my goal is to be my own wife and help inspire other women to feel that they shouldn’t just be seen as someone’s sister or daughter.
You seem to be very interested and focused on women’s issues. I know you have plans in this regard. Could you detail?
Working in Silicon Valley, there were hardly any other women. I just thought it was so strange because I had just graduated from Harvard University which was predominantly female. Where have all the women gone? In the United States, it is very difficult for women to raise money for their business. Of all the venture capital that goes to startups in the United States, 5% goes to women. Thus, the majority of my investments and my advice relate to women entrepreneurs. I in turn hope that these women will hire more women and invest in other women. In America Randi is usually a name for men which was actually a plus for me because if I email someone and they don’t see me they think they are sending an email with a guy and is more open to doing business. It’s very sad to say, but I think that’s still the position a lot of women find themselves in the world.
Gender issues are turning into political issues in Korea.
There will always be people who don’t want change to happen. But I am sorry for them. I think the change is already happening. You can either get on the train or just shout from the station.
What attitudes should women entrepreneurs adopt?
I think emerging technology is a great opportunity for women. Things like NFT, blockchain, and crypto are all new, so we don’t have to struggle to catch up. Everyone starts in the same place. I’m really excited because I hope that with this SPV we can fund and work with women who are going to enter some of these revolutionary spaces.
BY CHUN SU-JIN [[email protected]]