Vodafone integrates Facebook Watch into its TV platform
Vodafone offers Facebook Watch on its Vodafone TV television and entertainment platform across Europe.
The telecom operator is the first television provider in Europe to integrate the social network’s streaming service on a decoder. The video offering will be available to Vodafone TV customers in Germany, Italy, the Czech Republic, Portugal and Greece from October 2021. Other European markets will follow soon.
At Vodafone Deutschland, Facebook Watch will be integrated into the GigaTV environment. GigaTV is based on the cloud-based television and entertainment platform Vodafone TV used by the Vodafone Group to provide television and video on demand services to 22 million customers in 10 European markets.
Facebook Watch offers Vodafone customers the ability to access videos from one of the world’s largest libraries, sourced from partners, publishers and individual creators, including national broadcasters. Programming ranges from news and entertainment to games and live events.
Content created by celebrities and influencers is also included. In addition, sports fans can also watch live and on-demand content from some major competitions on Facebook Watch and access team and player content. The lineup also includes Facebook originals.
Facebook Watch also offers Vodafone customers a section that informs them about what their friends are watching, recommending or commenting on.