WhatsApp business: WhatsApp launches initiative to help small businesses go digital
WhatsApp has launched the program, SMBSaathi Utsav, on a pilot basis in Jaipur’s Johri Bazaar and Bapu Bazaar, where more than 500 small businesses are trained in various aspects of running their businesses online, the WhatsApp-owned platform said. Meta. It is deployed in conjunction with the social media platform Josh Talks.
WhatsApp India chief Abhijit Bose said small businesses are the backbone of the economy and technology has the potential to further boost their business. “During the pandemic, we’ve seen many small business owners thrive using simple platforms like WhatsApp Business App to stay in touch with their customers,” Bose added.
As part of SMBSaathi Utsav, trained volunteers provide one-on-one digital training to businesses in Johri Bazar and Bapu Bazaar. These trainings consist of educating business owners on creating a digital presence on the WhatsApp Business app to help them better manage incoming leads and queries, create a product/service showcase and market them to key audiences using online tools.
Businesses from industries such as traditional arts and crafts, jewelry, fashion and apparel, food and drink stores and many more are being trained on how to use the various features of the WhatsApp Business app and are guided on how they can market their product.
India is home to around 63 million micro, small and medium enterprises, accounting for 30% of the country’s GDP and employing over 110 million people today.
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