WhatsApp commerce and Facebook ads that click on WhatsApp
WhatsApp commerce has taken over a lot of them and if you’re not already using it, now is the time to do it. WhatsApp catalogs have been introduced, which businesses can keep updated from their computers to include what’s in stock. Alongside them, Facebook launched shopping carts on WhatsApp last year, since then they have placed over 5 million orders.
You might not think of WhatsApp as a point of sale yet, but communications with buyers have always been key to online order closing and WhatsApp makes it easy to answer a query and collect an order in one. message.
During the Q1 Facebook earnings call, Mark Zuckerberg shared some interesting updates on WhatsApp activity, including information on work messaging, WhatsApp commerce and Facebook ads that click on WhatsApp. :
For many people around the world, online business is all about messaging. People want help and even make purchases right from a chat. Small businesses want to be able to show off their products and take orders by message, and large businesses want a reliable and secure infrastructure to communicate with customers. As we have already shared, every day more than 175 million people send a message to a WhatsApp Business account. And today, we’re announcing that businesses using our WhatsApp Business API are sending over 100 million WhatsApp messages per day.
Trade on WhatsApp
We introduced shopping carts on WhatsApp during the holiday shopping season last year so people can browse a catalog, select multiple products, and send the order to the business in one message. In just a few short months, this feature is proving to be extremely popular with people who want to place an order through WhatsApp. In fact, since we introduced the baskets, people have used them to send orders over 5 million times which helps businesses increase sales and grow.
Ads that click on WhatsApp
Small businesses around the world often tell us how Facebook and Instagram are their storefront and WhatsApp is their store counter for discussing products, answering questions, and closing sales. With more and more people and businesses going online during the pandemic, it is really important that we provide them with online tools to help them reach new customers and grow their businesses. While WhatsApp focuses on business messaging, we know how valuable ads can be for small businesses. That’s why in the last couple of years, we’ve started offering businesses the ability to create ads on Facebook and Instagram that include a WhatsApp button so people can easily start a WhatsApp chat to ask questions in one. click. These ads have proven to be extremely popular with small businesses around the world and we report that almost one million advertisers are now using them globally.
Easier ad creation
And in the future, we want to make it even easier to create these ads. So we will soon be adding options to the WhatsApp Business app so that businesses that want to create a Facebook ad can start directly from an item in their catalog. These options will allow businesses to start the ad creation process directly from an individual product or service they offer, and then bring them to Facebook where they can create and publish the ad. We believe this will prove to be very useful as companies seek to be discovered, reach new customers and grow their businesses. “
– Mark Zuckerberg, CEO, Facebook