WhatsApp touts privacy after controversial update
WhatsApp has launched a campaign to highlight its end-to-end encryption capabilities, a representative from parent company Facebook said Live mobile world (MWL) was intended to show its ability to protect user privacy following resistance to a recent policy update.
The company said MWL it launched its first international marketing campaign today (June 14) in UK and Germany to showcase the benefits of encrypted communication.
As part of the move, WhatsApp will show the importance of private communication and provide assurance that messages cannot be read by it or Facebook.
This decision follows changes in the policies of users and some governments: India was particularly vocal in its opposition, believing that it was an attempt to share private data with Facebook.
WhatsApp‘s campaign also appears to address recent concerns raised by a number of officials, including UK Home Secretary Priti Patel, about its ability to tackle online child abuse if the social media giant puts the spotlight on it. is implementing a plan to add encryption to all of its messaging services, including Facebook Messenger and Instagram.
WhatsApp Director Will Cathcart explained that the company believes that “people have the right to communicate without companies or third parties listening to them and we want everyone to know how far WhatsApp goes to protect their private messages “.
Subscribe to our daily newsletter