WhatsApp unveils campaign to help businesses reach more customers
Messaging and video calling platform, WhatsApp, a subsidiary of Meta, has announced the launch of the WhatsAppreneurs campaign, aimed at helping business owners in Africa reach more customers.
This disclosure is contained in a statement released by WhatsApp Africa Public Policy Director Balkissa Siddo on Tuesday, June 14, 2022.
Siddo said the campaign will highlight the stories of small and medium-sized business (SME) owners in Africa and help them learn more about the growth opportunities available with the WhatsApp Business app through a virtual educational webinar.
What the director of WhatsApp says
Siddo in his statement said, “Across Africa, small business owners are using the WhatsApp Business app to grow their business, showcase their products, close sales and connect with their customers.
“The WhatsApp business app provides a tool to help businesses thrive in their markets, reach more customers, and grow their business consistently.
“We are thrilled to be part of the small business success stories that are so important to communities across Africa.
“As SMEs represent a significant percentage of the economic population demonstrating great potential for growth, creating opportunities and fighting poverty post-pandemic, there is a need to provide support through digital tools to help them scale. .”
Other benefits of the WhatsAppreneur initiative
The policy director said the WhatsAppreneur campaign aims to provide businesses with the resources to unlock their growth potential and help build a more resilient, inclusive and empowered society.
Siddo said that in addition to helping businesses grow, the WhatsApp business app will also give businesses the opportunity to build a much deeper and stronger relationship with their customers.
He said the app is free and allows users to create a business catalog on WhatsApp that can be viewed by users from anywhere.
What you should know
- Recall that in 2018, the WhatsApp platform launched the WhatsApp Business application aimed at small businesses that want to establish an official presence on the WhatsApp service and connect with customers.
- The app provided a set of features that would not be available to users of the free WhatsApp messaging app, such as support for automated quick replies, greetings, FAQs, away messages , statistics, etc.
- The social media platform had also in May 2022, opened its Cloud API to all businesses around the world with the aim of generating effective communications for businesses of all sizes.
- This should allow businesses and developers to rely on WhatsApp to personalize their experiences and respond to customers quickly and easily.